Penny Rock Coffee

Penny Rock is the foundation of our coffee offering. We select it from seasonal crop to deliver a comforting, dependable, and crowd-pleasing coffee that works equally well as espresso as it does in milk.  This Brazilian coffee is rich, round and incredibly sweet, with notes of milk-chocolate, honey and almond.

Details 

Origin - Baixadão, Cristina, Minas Gerais

Country - Brazil

Altitude - 1,350 MASL

Process - Natural

Variety - Yellow Bourbon

Notes - Milk Chocolate, Honey, Almond

Origin Story

This year’s selection from Baixadão in Brazil’s famed Mantiquiera de Minas region is rich, round and incredibly sweet, with notes of milk-chocolate, honey and almond - somewhere between a Toblerone, a Snickers, and a Crunchie. What’s not to like?!

It also marks a deepening of the relationship that we have with Baixadão. Tom first visited Baixadão in 2019, and the experience certainly left a mark. The immaculate rows of perfectly tended coffee trees merged seamlessly and sympathetically with the rolling landscape, testament to the level of care and attention, and the huge amount of work that owner Sebastião Afonso Da Silva has undertaken over the many years that he has overseen the farm.

All this is manifest in some truly stunning coffees, and culminated in Sebastião winning the 2015 Brazil Late Harvest Cup of Excellence competition with a 95.18 scoring natural catuaí - the highest score awarded in any Cup of Excellence competition to date.

Tom revisited Baixadão in 2022, where he learned that they had recently stopped spraying the crop and applying chemical fertiliser to the soil. They had also started to plant cover crops between the rows of coffee trees with a view to improving soil health. The growing worm population is a great indicator that things are heading in the right direction, and Sebastião’s son Helisson took great delight in digging up the red soil and showing us some fine specimens!

Helisson is increasingly overseeing the work on the farm, and it was encouraging to see how knowledgable and passionate he is about it, leaving us with the feeling that Baixadão will be in good hands for the many years that we hope to continue this journey with them.

You can view this coffee on our website here.